Is there any better marketing opportunity than being awarded TEF Gold?
Marketing teams across the country appear to have been playing Spandau Ballet on repeat, whilst donning golden balloons, dodgy photoshops, and covering their campuses in golden tin foil. From the ‘Golden Six’ to some more political messaging, we’ve found some of the best (and most cringeworthy) attempts to seize the day and reign victorious.
Wonkhe believes that these efforts should not go unnoticed, and after-all, noone likes a sore winner. So without further ado, we introduce the Wonkhe Outstanding Excellence Framework for blowing your golden trumpet. No questions about the metrics please.
Loughborough University has used TEF as an opportunity to just create its own mission group! With the demise of the so-called ‘Golden Triangle’, a new elite is apparently in town – the ‘Golden Six’, according to Loughborough’s press release. It has also released a celebratory video, which thankfully isn’t reminiscent of its students’ union video which went viral in 2013.
Gold carpet, gold stars, and gold balloons. We’re not sure if it’s slight overkill, but the University of Derby has gone all out with a celebration party, complete with golden carpet.
— Rosie Marshalsay (@RosieMarshalsay) June 22, 2017
— Alex Nunn (@Alexnunn1) June 22, 2017
Keele University Communications team has been busy buying balloons to celebrate.
— Keele Comms Team (@KeeleComms) June 22, 2017
And it’s wrapping its campus in ribbons
— Trevor McMillan (@trevormcmillan) June 22, 2017
The University of Portsmouth makes it into its local press
— Bob Nichol (@robertcnichol) June 22, 2017
Nottingham Trent has set itself up with a glamorous billboard
— Steve Denton (@DentonSte) June 22, 2017
Arts University Bournemouth has wrapped a giant cube in gold paper. Because of course they have.
— AUB (@inspiredAUB) June 22, 2017
Low on cheap gimmicks, high on substance. Coventry University has a message for the sector
— Coventry Uni News (@CoventryUniNews) June 22, 2017
De Montfort University’s degree show has been roped into celebrating TEF. However, we feel that VC Dominic Shellard has performed less well against the benchmark here, he has form after all.
— jonjo elliott (@jonjoelliott) June 22, 2017
Royal Veterinary College has gone for GIFs
— RVC RoyalVetCollege (@RoyalVetCollege) June 22, 2017
And there are some others who have gone for a more muted approach
University of Lincoln
— Uni. of Lincoln UK (@unilincoln) June 22, 2017
The University of Lancaster has some peculiar gold pathways
— Lancaster University (@LancasterUni) June 22, 2017
Aston appears to have planned its rebrand for a while
— Aston University (@AstonUniversity) June 22, 2017
Imperial College London, the only non-specialist university in London to receive a Gold, opts for a floral image
— Imperial College (@imperialcollege) June 22, 2017
Bangor University throws shade on fellow Welsh universities
— Bangor University (@BangorUni) June 22, 2017
Edge Hill University have a less elaborate balloon arrangement
— Stephen Clayton (@stevepclayton) June 22, 2017
And Newcastle University has picked out some of the novel phrases used to describe the university in the TEF panel submission, and created this rather corporate video.
— Newcastle University (@StudentsNCL) June 22, 2017
Did not meet quality threshold
Have you garnished yourself in Gold like the University of Essex Campus Cat? We sincerely hope not. With a campus photoshoot, distribution of chocolate gold coins, and this snapchat filter for people to use, it’s been a busy day for the marketing team at Essex.
— University of Essex (@Uni_of_Essex) June 22, 2017
And some heartwarming camaraderie
With a highly competitive sector rarely making public overtures to one another, it’s pleasing to see that today has been a day of solidarity for some.
— Bishop Grosseteste (@BGULincoln) June 22, 2017
OEF Provisional award
— Desiree Fields (@FieldsDesiree) June 22, 2017
Oscar Wilde did suggest that “the only thing worse than being talked about, is not being talked about”.