Secondary schools, particularly those in regions with a high density of higher education providers, are inundated with offers of university outreach initiatives.
Meanwhile university widening participation and schools liaison teams, acting (in England) on the principles of their respective access and participation plans (APPs), channel their efforts towards regions, schools, and demographics currently underrepresented in their institution.
The result is a substantial duplication of effort and resources from institutions competing within the HE marketplace.
Variety pack
The typical set of university partnerships for many schools appears to be a local Russell Group university, a local post-92 university, and the designated Oxford and/or Cambridge link college for their region.
Encounters with local universities may be facilitated by a Uni Connect partnership, although a recent evaluation revealed inconsistencies in the extent to which partnerships offered a ‘joined up’ approach to locally targeted outreach. Local universities are undoubtedly convenient. Campus visits require minimal travel time and costs, and widening participation teams may have a strong knowledge of local issues and individual schools.
However, relying on the convenience of local institutions both reinforces the tendencies amongst applicants in many regions to stay close to home for university without considering other options, and risks perpetuating undermatch amongst when local universities do not provide a suitable academic match. For example, the Uni Connect East Anglia partnership, neaco, includes the University of Cambridge, Anglia Ruskin University, the University of East Anglia, and several others.
There exists a large gap between the ABB entry requirements for Engineering at UEA compared to the A*A*A asked for at Cambridge. Students with predicted grades within this gap have a substantial risk of undermatching if they narrow their options in line with the Uni Connect parameters.
Three at the point of use
The three-tiered university outreach provision, sometimes partially supported by Uni Connect, goes some way towards achieving Gatsby Benchmark 7:
encounters with further and higher education appropriate to the needs of each pupil
Yet it seems unlikely that three universities could represent the diverse spectrum of HE offerings across the country, nor truly provide a good match for every pupil.
There are two issues to address here: firstly, that locally-targeted outreach should not be solely conducted by local universities; and secondly, that universities must balance their widening participation and recruitment priorities to avoid duplication of resources and overwhelming target schools.
A university, admittedly with the resources to do so, can offer informed and meaningful regionally-targeted outreach despite not being located in the immediate vicinity of target schools. I am a long-standing proponent of the Oxbridge Link Area scheme, which provides schools with a point of contact at each university, and encourages WP practitioners to develop knowledge about and relationships with stakeholders in specific UK regions.
Most recently, I teamed up with the charity Aspire Liverpool for the latest iteration of the Magdalene College Liverpool Event – a day of super-curricular exploration for 700 Year 10 pupils led by academics and Student Ambassadors, held in Liverpool’s St George’s Hall.
From Cambridge to Merseyside
One of the comments I receive most from pupils when I visit schools in Merseyside and North Wales is that they are surprised, but pleased, that a representative from Cambridge showed up for them. In the case of the Liverpool event, my team arrived determined to show the pupils that a coachload of busy academics took the time to travel to Liverpool, because we think these pupils are worth investing time and resources in, and have the potential to apply to competitive universities should they choose to. With a recruitment hat on, I’m keen to continue to develop the institutional memory amongst our target schools of being the college and university who can be relied upon to deliver high-quality locally-targeted outreach provision.
Working with Aspire Liverpool helps us to target those schools which haven’t historically engaged with our outreach programmes, and helps to address the second issue I put forward, regarding the risk of duplication of outreach offerings from multiple universities. Attempting to collaborate with universities targeting similar groups of students can result in competition for recruitment. Whilst I have rarely delivered activities in partnership with, for example, the University of Liverpool or the University of Oxford, I liaise with their respective WP teams to develop an understanding of what activities students may be receiving from other providers, and to avoid clashes between the dates of our flagship events.
Universities are often more comfortable collaborating with third-sector organisations such as The Brilliant Club, if they can demonstrate quality and value, as promised by successful applicants to the recent Equality in Higher Education Fund. Such organisations can help to scale up activities which are challenging for a single university WP team to provide, such as the attainment-raising initiatives promised in many Access and Participation Plans.
So, where do we go from here?
How can students be presented with a sufficiently wide range of HE options to increase their likelihood of finding a suitable academic match, whilst avoiding the duplication of effort and resources by each individual HE provider? The UCAS Outreach Connection Service, launched to UCAS advisers in 2024, may go some way towards highlighting the range of opportunities available, and allowing teachers to point students in the right direction towards potentially suitable universities and courses.
And potential reforms to Uni Connect may establish a more defined strategic purpose for the partnerships, and perhaps space in the calendar to deliver campus visits or residentials for other partnerships’ target schools. Without overwhelming students by the sheer number of HE options available, it is doing them a disservice by not making them aware of the range of choices both in their home region and beyond.
It remains crucial to understand the local contexts in which students are making their university choices, and is the responsibility of WP teams to set aside their recruitment angle to some extent, to provide opportunities for students to engage with multiple universities in their search for the perfect match.
