A novel approach to overcoming rising postage costs…
The initiative, developed by Anglia Ruskin University, cuts down on production and postage but has yet to prove whether it also brings an increase in the number of applications.
A traditional paper copy of a full prospectus from the university, which has campuses in Cambridge and Chelmsford, runs to around 200 pages and costs £1.60 to produce.
A personalised prospectus – which includes all university core information such as student services and accommodation, as well as information on up to four courses – has a maximum of 60 pages and costs just 80p to produce. Prospective students can, if they prefer, create their own tailor-made publication online using the university’s website, and then run it off as a PDF for free instead.
It’s quite a nice idea actually but printing it off yourself is certainly not “free”!
See the Guardian for the full story
See the University’s website for the offer – not actually quite as exciting as the newspaper article made it sound
I believe this is what Marketing has planned for our forthcoming PG online prospectus – enquirers should have the ability to choose the bits they are interested in and create their own personalised copy as a pdf for printing.
I wonder if the PG prospectus will be optimised for HOME printing?
Many PDFs on the web are simply copies of pages designed to be professionally printed (eg on glossy paper). When they are printed at home on plain paper the lack of contrast between black text and dark backgrounds means that they can be very difficult to read.
eg Exchange – http://www.nottingham.ac.uk/shared/shared_exchange/pdf/07may3.pdf