Market Research & Insights Manager


1st December 2022

About the Job

Job Type: Full Time Permanent
Salary: £36,386 – £40,931 per annum
Location: Waterside Campus
Ref No: UN4300
Closing Date: 1 December 2022
Interview Date: 14 December 2022

The University of Northampton is recruiting a Market Research & Insights Manager to manage and lead the market research function that will inform portfolio and student recruitment. The successful candidate will initially be responsible for producing market analysis reports and consulting projects. The analyst aspect of the post involves the scoping of projects with colleagues, primary data collection, secondary research, data analysis, report writing, project management, marketing and campaign performance reporting. The post will also oversee the SEO and CRO activity, managing the SEO agency relationship and managing the Digital Analyst to improve the user experience and user journey across the website, web analytics and reporting.

The Market Research & Insights Manager will work closely with our Assistant Director Marketing & Market Research who will provide on-the-job training, mentoring and support.

We want you to be able to carry out your work in a way that best supports UON and our students, but also you as an individual. We understand this may vary between different areas of the university as well as from one person to another. With Smarter Working you can work with increased flexibility, if you would like to, which can facilitate greater freedom and autonomy.

About You

  • Experience of working in market research or planning role.
  • Analytical skills.
  • The ability to communicate effectively, both orally and in writing.
  • Ability to communicate and consult with executive-level clients.
  • Proficiency with Microsoft applications, particularly Excel.
  • An inquisitive mind.



Educated to degree level or equivalent.


Marketing and International Relations (MIR) is responsible for the promotion of the University and its courses in order to recruit students from the UK and overseas. We use market research to develop creative strategies that explain how we can help our students achieve their goals.

MIR is responsible for external promotion; public relations; advertising and recruitment events in addition to internal communication for staff and current students. We act as trusted advisors across the institution on all matters relating to promotion and reputation.

About Us

Come to the University of Northampton and you will see that we do things a bit differently.

We are one of the youngest universities in the UK but we are already leading the way in adding value to society, which we call social impact. We have won multiple awards for our work in this area, among others, but what matters the most to us is ensuring that our students and graduates have the opportunity to make their mark on the world too. That’s why we were the first university in the UK to be named as a Changemaker Campus in 2012.

We want to break the mould of what Higher Education can be. This has led us to build a whole new University from the ground up that is designed to reflect the way that students actually learn rather than the way they are expected to learn. Waterside Campus opened in September 2018.

Our commitment to transforming lives and inspiring change is at the heart of all that we do.

Right to Work

All candidates will be asked to provide proof of eligibility to work in the UK at interview.


The University of Northampton is committed to providing a vibrant, ethical and sustainable work, study and living environment that values equality, diversity and inclusion.

This commitment, along with our legal and moral obligations, provides an inclusive environment for staff, students and the public who may be affected by our activities.

Together @ UON confirms our commitment to equality and inclusion, underpinned by our belief in taking action. We are dedicated to creating an environment that celebrates equality and harnesses the power of diversity.

Together @ UON demonstrates our pledge to our staff, students and partners to nurture and develop an environment where equality and inclusion can thrive whilst we Transform Lives and Inspire Change.

To find out more, please visit:

Please click here for further information and to apply online