Trinity rebrand shock

Although perhaps not quite that radical

According to the headline:

‘Ivory towers’ shaken by plan to rebrand Trinity

The Independent has the full story on this shocking plan:

Outraged tenured academics, referred to as Fellows, have held a number of meetings to discuss a proposed change in the name of the college to ‘Trinity College, University of Dublin’.

The college hired market research firm Behaviour and Attitudes to produce a report entitled ‘TCD Identity Initiative’, which showed clearly that the vast majority of students, staff and members of the public are strongly opposed to changing the name.

But the survey also revealed that Trinity was widely viewed as a “snobbish and elitist” institution, rich in heritage and tradition but not really regarded as a modern university.

The report adds that the possible name change is part of a drive to “modernise” to attract more international students. It really isn’t clear how adding a comma and two words is going to deliver that. Nor how the current logo…

…fails to convey the University bit.

But they could certainly make themselves look more modern. Including by pretending those 420 years of history and academic achievement didn’t happen.