• About Us
    • About Wonkhe
    • Our subscriptions
    • People
    • Our partners
    • Pitch an article
    • Contact Us
  • Events
  • Latest
    • Explore the whole archive
    • Podcasts
    • Data
    • Wonkhe research
    • Long reads
    • Analysis
    • Comment
    • Wonk Corner
  • Jobs
    • Live jobs
    • Jobs posting & prices
  • Subscription
    • Our subscriptions
    • Wonkhe Pass
    • Wonkhe Mondays
    • Wonkhe Daily
    • Wonkhe SUs
    • Wonkhe Briefing
  • SUs
    • SUs HOME
    • SUs LOGIN
    • SUBSCRIPTION BENEFITS
    • BRIEFINGS FOR SUs
    • WEBINAR ARCHIVE
    • FREE SPEECH
    • LATEST ARTICLES
    • ADD NEW USER
  • icon-comments 2
  • About Us
    • About Wonkhe
    • Our subscriptions
    • People
    • Our partners
    • Pitch an article
    • Contact Us
  • Events
  • Latest
    • Explore the whole archive
    • Podcasts
    • Data
    • Wonkhe research
    • Long reads
    • Analysis
    • Comment
    • Wonk Corner
  • Jobs
    • Live jobs
    • Jobs posting & prices
  • Subscription
    • Our subscriptions
    • Wonkhe Pass
    • Wonkhe Mondays
    • Wonkhe Daily
    • Wonkhe SUs
    • Wonkhe Briefing
  • SUs
    • SUs HOME
    • SUs LOGIN
    • SUBSCRIPTION BENEFITS
    • BRIEFINGS FOR SUs
    • WEBINAR ARCHIVE
    • FREE SPEECH
    • LATEST ARTICLES
    • ADD NEW USER
This article is more than 2 years old
by Joanna Heaton Marriott
Comment
16/08/19

Reinventing the wheel? Why civic engagement looks a lot like public engagement

Civic engagement is the flavour of the moment, but Jo Heaton Marriott asks whether we're just rebranding public engagement - and losing established expertise in the process
This article is more than 2 years old
by Joanna Heaton Marriott
Comment
16/08/19
shutterstock_680894794 (1)
shutterstock_680894794 (1)
wonkhe-jo-heaton-marriot
wonkhe-jo-heaton-marriot

Joanna Heaton Marriott

by
staff
16/08/19

Jo leads communications, public relations and corporate social responsibility at Teesside University.

Tags

  • Civic
  • public engagement
  • social impact
Joanna Heaton Marriott

Jo leads communications, public relations and corporate social responsibility at Teesside University.

Tags

  • Civic
  • public engagement
  • social impact

What do the original social networking site Six Degrees.com, mobile computing company GO Corporation and the field of public engagement have in common?

The quick answer is that they were all first to market in fields that are growing exponentially. Another answer might be that you’ve never heard of them. And why haven’t you? These successful start-ups spotted a market gap and launched with fanfare, support and funding. But somehow each missed the mark. Each entered the market too early.

Take Six Degrees.com: launched in 1996, the site had around 3.5 million registered users. But what those users didn’t have was ongoing, swift and mobile access to the internet. The site’s infrastructure wasn’t ready for social networking, and Six Degrees closed in 2000, overtaken by Facebook and other later entrants. It’s a similar story for GO Corp: founded in 1987 to create mobile computing systems, the company is still in existence but has been dwarfed by Apple and Microsoft. GO Corp’s innovative ideas were well ahead of its time.

Arguably, university public engagement work was also ahead of its time. A movement across higher education that has been gradually growing and trying to get its voice heard over the last decade, public engagement is a field that speaks of co-creation with multiple publics. A field defined in terms of its ability to deliver mutual benefit and build social capital, in order to better connect universities with the rest of the world, and ensure the continuing relevance of our work.

Hang on, you say, I’ve heard of this. That terminology is familiar, I read it recently in Wonkhe. Ah, no – wait. That was civic engagement.

Rebadging public engagement

And that’s where we are. Here comes a new market entrant: civic engagement, with a new brand, a new camp of vocal supporters, new terminology and a new sense of energy and purpose.

People are listening to team civic engagement because their entry into the market is well-timed – universities are desperate to be relevant. On a daily basis, universities are criticised for our lack of transparency, our failure to adequately support students in crisis, our inability to deliver value for money and our doomed attempts to balance fair access and market pressures. What better time to set out your stall and demonstrate to the wider world just how much good work you actually do?

While I am, in one sense, overjoyed to see the sector getting behind civic engagement with such commitment, I’m also dismayed that it has taken this rebadging of engagement to get us there. And I’ll admit to some cynicism: I’m concerned that this new movement might owe more to public relations than a genuine desire to make a difference.

In our efforts to embrace this shiny new thing, we must not overlook the depth of learning available from experienced public engagement practitioners, who have been valiantly flying (an admittedly quiet) flag for years and delivering excellent results: from challenging perceptions of asylum-seeking unaccompanied children (University of Bath), to improving livestock health in Botswana (University of Bristol), and even using theatre to explore issues of oral health (University of Leeds). Their work has developed evaluation frameworks, informed best practice guides and inspired an entire community of practice.

The public engagement camp doesn’t seek glory. They don’t shout about the work they do, because it isn’t their work to shout about. Honest, real and true engagement is knitted into the very core business of the university and its community partners. It might not be immediately visible, but it’s there, and you’ve probably benefited from it yourself.

There are some places that are doing brilliantly visible public engagement work. For example, the University of Manchester has a very visible social responsibility agenda, and the University of Central Lancashire’s approach links public engagement, widening participation and community outreach under a strategic theme of social engagement.

Whatever you choose to badge it as, unless your work in this space is authentic and rooted in the mission, values and very heart of your institution, it won’t work. The ultimate aim here is to work in partnership with society to make a positive impact. We can realise this ambition through the community, civic, public or social engagement lens. But let’s not waste time navel-gazing, discussing how, reinventing established practice and debating definitions and evaluating approaches. It has already been done: public engagement can show us the way and gives us a foundation to build on.

Delving deeper

Let’s delve a little deeper into this. The UPP Foundation Civic University Commission report has set out core principles for civic agreements, one of which is that agreements must be “developed collaboratively with local partners and informed by the voice of the local community”. This is the very crux of public engagement. Co-creation, dialogue and mutual benefit are all well-used phrases in the public engagement lexicon, but, crucially, they are not simply buzzwords. An approach characterised by co-creation and dialogue absolutely underpins the body of work delivered by public engagement practitioners, which has been well-honed and polished through extensive consultation, sharing of experience and learning from failure. Of course agreements should be developed with partners – it would be unthinkable to develop such an agreement in isolation. But this is not news; we have been talking about working with people and not doing things to people for years.

Then the UPP Foundation’s principles delve into evaluation and ensuring quality outputs. But, again, these are the backbone of good public engagement: books have been written on them and research careers have been built on them. They surely don’t need to be reinvented?

And finally, a gripe: the Civic University Commission reported that while their consultation found extensive evidence of ongoing civic engagement, they rarely came across any underpinning strategies or clearly-articulated plans. Yet just about every university will have a public engagement plan (at least in development, with an eye to the upcoming KEF) which will assess public and community engagement activity. Again, this feels like the right question asked in the wrong way. And if I were to be mischievous, I’d say it is more likely that some universities have a glitzy strategy but actually very little in the way of truly impactful work…

So, in the interest of doing our whole sector a favour, let’s stop creating mini-silos and instead nurture this work, in the way the National Coordinating Centre for Public Engagement has done for the past ten years. We’re all talking about the same thing and we don’t need a hostile takeover.

Share

  • Click to print (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • icon-comments 2
  • icon-share

Share

  • Click to print (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Reddit (Opens in new window)

post list Latest articles

school-sign-wonkhe
school-sign-wonkhe

The education sector has an integrated future

by Simon Connell
Comment
25/05/22
Wonkhe-very-large-lecture-theatre
Image: Shutterstock

What’s the use of the staff:student ratio?

by Matt Finn
Data
24/05/22
Wonkhe-Prizes-all
Image: Shutterstock

Why is a diverse sector focused on such limited narratives of research success?

by Cameron Neylon
Analysis
23/05/22
wonkhe-bureaucracy-papers
Image: Shutterstock

Reducing burden makes for good governance

by Susan Lapworth
Comment
23/05/22
wonkhe-this-is-fine
Image: Wonkhe/Shutterstock

This is fine: regulation, autonomy, and fear

by David Kernohan
Comment
23/05/22
Communicating,From,Distance,As,Two,Trees,Shaped,As,A,Human
Image: Shutterstock

The connections we make with students could be as important as the pedagogies we adopt

by Antony Moss
Comment
23/05/22
Emotion,Management,Concept,,Stones,With,Painted,Faces,Symbolize,Different,Emotions.
Image: Shutterstock

It’s reasonable to expect universities to practise emotionally literate pedagogy

by Debbie McVitty
Comment
23/05/22
Shutterstock_304007801
Image: Shutterstock

What should higher education learn from the Natasha Abrahart case?

by Jim Dickinson
Analysis
20/05/22

Distinctiveness, citizens, people and place: Jeremy Miles on HE in Wales

by Jim Dickinson
Comment
20/05/22
wonkhe-u-turn
Image: Shutterstock

Unconditional offers? Low entry qualifications are now the concern

by David Kernohan
Data
20/05/22

2 responses to “Reinventing the wheel? Why civic engagement looks a lot like public engagement”

  1. Professor Stuart Billingham says:
    Aug 17 2019 at 1:09 pm

    Despite the pleas about not navel-gazing, I am afraid I find this piece nothing but navel-gazing. So-called red brick universities have been “doing” civic engagement ever since they were founded. Public engagement has been for a very long time associated with the research agendas of universities rather than their community or social-facing work such as widening participation. The fact that some universities – UClan as noted, and Nottingham Trent also but not noted – are trying to break this bifurcation should be applauded not criticised. Social and community engagement, which embrace all the key positive characteristics which the author claims for the discourse of public engagement such as “Co-creation, dialogue and mutual benefit” have not been, in my experience, fundamental to knowledge-exchange as she implies they are with reference to the driving force of the KEF.
    I find the following also confuses a key point: “… the UPP Foundation’s principles delve into evaluation and ensuring quality outputs. But, again, these are the backbone of good public engagement: books have been written on them and research careers have been built on them. They surely don’t need to be reinvented?” Social and community engagement are not, at heart, about research and “quality outputs”. These are the foci of public engagement.

    In essence, social and community engagement is neither about civic engagement nor public engagement. They both have a place and may suit the histories and strategies of certain universities – especially the red-bricks and research-led. However, for me, social and community engagement is much more about community partnership-building with the aim of supporting sustainable constructive change not just in the communities who are one half of the partnership but also within the university which forms the other half.
    This is much more radical – and necessary – than either civic or public engagement have traditionally managed to deliver. And this is the point of the “new” discourse as the author tends to describe it.

    Reply
  2. Jo Heaton-Marriott says:
    Aug 22 2019 at 9:44 am

    This is exactly my point. I’m hoping that the sector can look at this expertise in the round- whatever we call it.

    Reply

Leave a Reply Cancel reply

Related articles

shutterstock_1058170628
Image: Shutterstock

How can universities provide enterprising solutions for small business?

by Robert Crammond
Comment
19/05/22
shutterstock_2124463544
Image: Shutterstock

Homes for Ukraine – laying the foundations for university refugee sponsorship

by Bronwyn Parry
Comment
6/04/22
people-watercoour
Image: Shutterstock

Levelling up must include an intergenerational element as well geographic

by James Coe
Comment
7/02/22
wonkhe-two-hearts
Image: Shutterstock

It takes two – making university and college relationships work

by David Hughes
Comment
7/02/22
spirit level wonkhe large
Image: Shutterstock

What’s in the levelling up white paper for universities?

by David Kernohan
Policy Watch
3/02/22
shutterstock_1985332304
Image: Shutterstock

What can we learn from business schools about the social purpose of higher education?

by Molly Morgan Jones
Comment
2/02/22
shutterstock_1246997560
Image: Shutterstock

Universities are not “civic washing” – but we do need to keep up the momentum

by Richard Calvert
Comment
21/01/22
00025479
Image: IKON

Are universities “civic washing”?

by Jonathan Grant
Comment
17/01/22

Copyright © 2022 Wonkhe Ltd.

Company Number: 08784934

Wonkhe Ltd, Lower Third Floor Evelyn Suite, Quantum House,

22-24 Red Lion Court, London, United Kingdom, EC4A 3EB

  • Moderation policy
  • Terms and Conditions
  • Privacy Policy
  • Moderation policy
  • Terms and Conditions
  • Privacy Policy

Wonkhe Mondays

By submitting you agree to our terms and conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.