CRM Specialists (5 positions)


16th January 2022

Coventry University has been ranked joint first amongst Modern Universities in England for career prospects and we are in the top 6 universities for student experience. Our commitment to providing the best for our students doesn’t stop with them, it starts with our people. Without our dedicated teams, we wouldn’t be ranked so highly or have won any of our numerous awards.

We are looking for five CRM Specialists to help us deliver a world-class student journey.

You may be currently working in a conversion role, or may have skills gained from CRM, campaign planning, direct marketing or customer journey work. Or you may even have transferable skills and an interest in a career change (training and development is provided). So, if you enjoy a creative, fast-paced environment – and can work on and deliver multiple projects at speed – we would love to hear from you!

This is a fantastic opportunity to join a growing team, as we are looking for five enthusiastic individuals with a background or interest in utilising CRM technologies and other channels, to devise and deliver helpful and persuasive communications to nurture and convert prospective students. What is key, is that you live and breathe communications, whether that be email, social, mobile, web or print.

You’ll be responsible for helping to develop a communications delivery schedule that covers all recruitment communications, audiences and channels. You’ll be responsible for devising and deploying planned customer journeys to our prospects and applicants, creating and sending expertly written communications, managing and maintaining automation and building audiences using SQL. [Jo Cookso1]

Salesforce and Marketing Cloud are used here, but we want to hear from you if you are experienced in using other similar CRM and Marketing Automation Software at a technical and operational level.

Key Skills & Experience:

  • Confident copywriting skills.
  • A good working knowledge or an interest in utilising automated marketing software solution for customer communications.
  • The ability to deliver and prioritise multiple projects and tasks.
  • Ability to interpret data and feeding that back to business to inform activity.
  • Experience with Marketing Cloud, SQL, HTML and AMP Script is advantageous.


Coventry University will provide support to you in your career and working environment.  Whether you’re relocating to work with us, looking for support as an academic or just want to speak to other like-minded people, we’ve developed a support network for you.

As well as a competitive salary we have a range of impressive benefits some of which are; pension schemes, generous holiday allowances, flexible working, a childcare vouchers scheme, personal and professional development, employee networks and discounted membership to the University’s bespoke £4m sport and recreation centre where the University offers a physiotherapy service for all staff.

Ref No: CURA000075

Please apply via the university website here 

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