The University’s Marketing & External Relations department is responsible for raising the profile and actively promoting Cardiff Met locally, nationally and internationally. We deliver strategic communications, brand, marketing and student recruitment activities to ensure a consistent One Cardiff Met approach across all internal and external activity that aligns with the University’s values, behaviours and strategic objectives. We are a forward thinking, innovative and creative professional department with extensive experience across all areas and a commitment to developing individuals and ensuring maximum impact is gained from all marketing and external relations activities.
The Cardiff Metropolitan University Brand and Content Team are looking for a creative, innovative, Brand Content Creator, to help tell the story of the Cardiff Met. The role is a key post that will communicate and celebrate the values, opportunities and achievements of Cardiff Met to the wider world. The Brand Content Creator will embed storytelling in content and support the development of a rich and varied content library, that will raise brand awareness and drive engagement across targeted audiences by producing timely, creative, interesting, and desired content.
You’ll play a key role in:
Building the profile of Cardiff Metropolitan University’s key strengths in teaching and research
Drive awareness and consideration of Cardiff Met as the university of choice for prospective students
Augmenting and enhancing paid-for recruitment advertising and outreach campaigns
Supporting recruitment, conversion and enrolment of students
Creating, co-ordinating and gathering visual, written, and audio content, with an emphasis on video, photography, podcasts and blogs, ensuring alignment with the University’s brand guidelines and values
Supporting the Brand and Content Manager in building and managing an active community of Student Content Creators and Ambassadors
What you’ll bring
With experience of creating content, for a variety of marketing and communications channels, you’ll be able to produce engaging content, transforming concepts into first-rate outputs to support marketing and recruitment activities. You will have experience of managing content for social media channels and evaluating the performance of campaigns. Your experience of working to, or developing, creative briefs will help you to produce and commission content that aligns to the brand and meets set objectives.
You will have experience of video production, with demonstrable skills in conducting interviews and editing video content. Alongside your technical skills, you’ll have brilliant interpersonal and communication skills, allowing you to work collaboratively and build relationships with colleagues of all levels.
Additionally you’ll have:
A deep knowledge and understanding of social media channels
Knowledge of SEO principles, digital marketing, and latest trends in social media communication
Strong IT skills, across both productivity and creative suites, with the ability to learn and use new software packages.
Why join Cardiff Metropolitan University?
We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you’ll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.
We offer excellent benefits such as:
Annual leave of 25 days Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days.
Membership of the Local Government Pension Scheme with generous monthly contributions.
Excellent family friendly policies – take a look on our Policy Hub page.
Opportunities to learn and develop your skills with access to library and digital services facilities.
Award winning sports and fitness facilities with subsidised membership and cycle to work salary sacrifice scheme.
Free family access to our independent specialist wellbeing support provider, Health Assured.
Contact us
For more information about the role please contact Jack Rivers on jcrivers@cardiffmet.ac.uk or feel free to contact James Wallace, the Recruitment Advisor supporting this vacancy on jwallace2@cardiffmet.ac.uk
All applications must be submitted online.
The person specification will be used as a tool for shortlisting; so please make sure you use this information when writing your application. You can find useful hints and tips about how to apply by visiting our Application Guidance page
Application URL: