Previewing their Wonkfest session, Ben Verinder and Sue Wolstenholme look closely at how a different approach to reputation management might solve the higher education’s PR problem.
Ben is managing director of Chalkstream, an agency specialising in reputation and market research, consultancy and training in the education, publishing and technology sectors. Previously Ben ben was the Communications Director at the Association of Colleges, a Chartered Public Relations Practitioner judge on a number of national public relations awards and a regular speaker on communications, reputation and market research.
Total articles 4
Ben Verinder hits back at those who have tried to use FE colleges’ outcomes in TEF as a line of argument for criticising the whole exercise.
Universities’ values are in retreat and our sector’s reputation is far from ideal. It’s time to buck up and improve our capacity to communicate, argues Ben Verinder.
What ever happened to foundation degrees? Ben Verinder dusts down the current policy and communications context for the oft-forgotten qualification.