The Financial Times’ pensions correspondent became a Twitter must-follow during 2018. With well-placed and timely sources on both sides of the dispute, a tweet from Cumbo could shape the interpretation of every twist and turn of the complex debate. Cumbo has a remarkable ability to get to the nub of what’s going on, quickly capturing the gist of detailed reports, claims, and counterclaims.
Such is her standing that we were shocked when her tip about the release of the JEP report failed to come to pass on the day in question. But one day out is still substantially better than anyone else did.
This year has seen her land numerous awards for her work – notably she is “social media influencer of the year” in the Professional Pensions “Women in Pensions” Awards. For someone covering a disagreement that at least partially took place within the columns of Tweetdeck rather than in newspapers, such skills catapult her into the HE Power List this year.