Madeleine Harwood has been a prospect researcher for over 10 years and now runs her own freelance company, Delphic Research. She’s previously worked directly for several UK universities and charities.
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What prospect researchers really do
Some parts of the press paint prospect research as a suspicious business. But – as Madeleine Harwood explains – it’s just a way to get the most value from fundraising campaigns, and to match donors with causes they have