Andrew McLaughlin

3 pieces

Newest first, since July 2017

1. 15 May 2020 · SUs

   To get through the Covid crisis, we need authentic authentic engagement with students

   The outrage that met revelations from Durham University at initial proposals to massively restructure its operation in the light of the Covid-19 pandemic – and the apparent lack of engagement with student reps in the ini

2. 28 February 2020 · SUs

   #SUFutures – What exactly is the point?

   It’s been over a decade now since Simon Sinek launched his best-selling book “Start with why”. In the book (and supporting TED talk) Sinek describes how leaders and organisations become more successful at engaging people

3. 18 July 2017 · SUs · Members

   How the National Trust does customer insight and segmentation

   In this piece Andrew McLaughlin, Chief Executive at the SU, University of Bath draws on lessons from another major sector with members to see if there’s anything we can learn from their approach