Author
Will Roberts
Will Roberts CEO of British Universities and Colleges Sport (BUCS). He is a passionate advocate for the value of sport and active participation as part of a healthy and happy lifestyle. Having served at executive and board level in governing bodies of sport and for leading children’s charity the Youth Sport Trust, Will joined the team as CEO in 2024. BUCS exist to support higher education sporting pathways, opportunities for active participation for all students, and as thought leaders and advocates for the power of sport and active participation in student life.
4 pieces
Newest first, since September 2025
· SUs
We need to talk about sports club culture
The sector recognises the seriousness of dangerous behaviours and harmful club cultures – Will Roberts outlines the challenges BUCS and colleagues will be addressing at their upcoming Club Culture Summit.
· SUs
Navigating trans participation in student sport
Will Roberts explains how BUCS is responding to legal developments and sector debate around trans athlete inclusion
· SUs
The higher education sector needs to prepare for the enrichment generation
Will Roberts reflects on the new curriculum review and what it means for students’ expectations of enrichment when they get to university
· SUs
The value of sport in welcome week
Will Roberts explores the importance of welcome week and sport for building friendship, supporting wellbeing and ensuring that safeguarding is at the heart of everyone’s practice.