
Author
Vicky Hayhurst
Vicky Hayhurst is Commercial Director at Revolution Viewing, a leading agency for rich media. As well as her general duties as a board director, Vicky is the strategic lead for the development and marketing of Revolution Viewing’s products and services for higher education. She manages Revolution Viewing’s primary research programme with prospective students which enables universities to maximise the impact of rich media content.
Before joining Revolution Viewing in 2015, Vicky worked first in banking and then in university external relations in senior positions for 10 years – her last university role was Associate Marketing Director at Leeds Beckett University. Vicky is a firm advocate for higher education and is incredibly passionate about the sector.
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University marketing should build trust with students
With all the uncertainty of Covid-19, can universities produce credible marketing? Vicky Hayhurst argues that demonstrating trustworthiness can bridge between regulation and reality.