Author
Simon Emmett
Simon Emmett is the CEO UK of IDP Education and a highly experienced international education services and technology leader. He joined the sector and the Hotcourses Group 20 years ago, first building university and college strategic partnerships and then leading commercial teams in the UK and North America. In 2011, Simon progressed to lead a business unit focusing on UK domestic student marketing and recruitment, scaling the audience, brand awareness and commercial outcomes for Whatuni.com and acquiring The Complete University Guide. He then led the growth of the international division including the Hotcourses International websites, before becoming Hotcourses Group, CEO in 2015.
In 2017, Simon led the Hotcourses Group to join IDP Education and build the world’s leading platform and connected community to support and guide students in achieving their learning goals. Simon is part of the IDP Global Leadership Team and leads the IDP partners business unit in a global role responsible for government, sector engagement, client data insights, marketing and recruitment services.
6 pieces
Newest first, since May 2024
· Comment
Budgets are shrinking but the cost of living gap still needs closing
Liz Mossop and Simon Emmett outline how growing university cost of living support tells a valuable sector story of social mobility
With Liz Mossop
· Comment
The new international education strategy settles the policy direction – now we need to make it work
International recruitment may no longer have a target attached, but it’s going to remain a big part of the international agenda, argues IDP’s Simon Emmett – so it needs to be backed up with evidence of quality and outcom
· Comment
High quality recruitment practice is everyone’s responsibility
With ever-increasing government scrutiny of international recruitment practice, the sector must demonstrate transparency. IDP UK chief executive Simon Emmett explains why they are being loud about it, and encourages othe
· Comment
Higher education can cut through the immigration debate with a focus on quality
As the sector awaits the publication of a white paper on legal migration, Simon Emmett and Debbie McVitty reflect on how higher education can avoid getting caught in the crossfire
With Debbie McVitty
· Comment
The UK will need to do more to reassure international applicants if it wants to remain a first choice destination
Simon Emmett explores the latest findings from IDP’s Emerging Futures data and looks at how the UK may seek to boost its reputation
· Analysis
To maintain its international reputation for quality, the UK needs graduate employment opportunities
Simon Emmett shows how perceptions of graduate employment opportunities shape international student choices