Author
Leina Shi
Leina Shi is the Director of Education for the British Council in China, leading a diverse education portfolio across China and East Asia covering partnerships, programmes and contracts.
With over 20 years’ experience across the British Council and the UK higher education sector, her work sits at the intersection of international strategy, transnational education, global partnerships and market development. She has led major collaborative initiatives across China, Hong Kong, East Asia, India and Brazil, and is known for guiding diverse teams through organisational and cultural change. A Henley Business School‑trained executive coach, she brings a leadership style grounded in strategic clarity, commercial judgement and inclusive, high‑performing cultures.
1 piece
· Analysis
China is reinventing itself as a study destination, and the UK must take note
The old international recruitment paradigm thought about China in terms of how many students it would send abroad. Leina Shi explains its increasing focus on attracting international talent – and why the UK needs to pay