Author
John McMillian
John McMillian is a Senior Director at EAB and is responsible for the development of EAB’s ongoing operations in the UK and Ireland. John is responsible for developing consultative partnerships with EAB members to help solve their strategic and operational challenges in an effort to optimise their enrolment, student experience, and financial sustainability goals. John earned a Bachelor of Science degree in Marketing Management from the Virginia Polytechnic Institute and State University and his Master of Business Administration degree from the Darden School of Business at the University of Virginia.
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Starting student success initiatives on the right foot
As universities prepare to welcome students back on campus, John McMillian sets out the principles of how to identify the data you need to measure the impact of student success initiatives