Author
Charles Heymann
Strategic Communications Consultant
Charles Heymann is a consultant in strategic communications and reputation management – focussing on higher education, skills and schools policy. He started his career as a journalist, followed by almost a decade in Whitehall media relations including six years at Department for Education covering the schools, early years, child protection and family policy beat. He was Head of Corporate Communications at University of Reading from 2013 until 2017 – setting up its first-ever integrated strategic comms and public relations function.
11 pieces
Newest first, since August 2017
· Comment
Does Gavin Williamson mean what he says and does it matter?
With ministerial doublespeak over university participation reaching a peak, Charles Heymann argues that words matter, even if the message carriers don’t.
· Comment
Welcome to the age of policy entrepreneurship
Charles Heymann and Tom Philpott share their advice on how to make the case for universities at a time of political uncertainty.
With Tom Philpott
· Comment
Augar’s work is not happening in a political vacuum
PR expert Charles Heymann takes a journey through the UK’s Brexit-ridden political scene, into which the Augar report will land.
· Analysis
Let’s go fly a kite: Teaching and learning
Top wonks from across the sector share interesting ideas on teaching and learning within UK higher education
With Camille Kandiko Howson, Mike Ratcliffe and Louis Coiffait
· Comment
Power List 2018: Whatever happened to the “big beasts”?
Powerlist judge Charles Heymann ponders what has happened to the “big beasts” of the sector – and what this teaches us about the modern nature of trust.
· Comment
An agenda of change to move us on from “The Enemy Within”
After an analysis of what’s gone wrong, we present an agenda for change to move on the narrative about universities and drive real change and renewal.
With Mark Leach
· Comment
Small offices, big TVs, and the politics of the review
Charles Heymann assesses the basis of the political decisions that have shaped the post-18 education and funding review.
· Analysis
A wonk’s guide to engaging with new education ministers
As a reshuffle brings a whole new team to the Department for Education, former civil servant Charles Heymann sets out what you need to keep in mind as you seek to engage the new ministerial team.
· Comment
University branding needs a radical gear shift
Following the ASA rulings on university advertising, Charles Heymann argues that universities need to reconsider how they sell themselves.
· Comment
Six practical steps to deal with vice chancellor pay
After a bruising summer on VC pay, how can the sector take the initiative? Charles Heymann has six practical ideas to get institutions back on the front foot.
· Comment
Cutting through the spin – we can do accountability better than TEF
A recent Advertising Standards Agency ruling has put more pressure on universities to be more honest in their marketing, but Charles Heymann argues that TEF will only make this harder, not easier.