The University of Exeter is a member of the prestigious Russell Group of research-intensive universities. We combine world-class teaching with world-class research, and have achieved a Gold rating in the Teaching Excellence Framework Award 2017. The University of Exeter has over 22,000 students and 4600 staff from 180 different countries and has been rated the WhatUni 2017 International Student Choice. Our research focuses on some of the most fundamental issues facing humankind today, with 98% of our research rated as being of international quality in the 2014 Research Excellence Framework. We encourage proactive engagement with industry, business and community partners to enhance the impact of research and education and improve the employability of our students.
Based within the Strategic Marketing Team in the Communications and Marketing Directorate, the post holder is responsible for planning, implementing and delivering effective marketing campaigns to enhance the conversion of international offer holders. The role also researches best practice in acquisition and conversion campaigns both within HE Sector and elsewhere to recommend new approaches and inform initiatives to embed best practice. The Directorate’s focus is to pursue a ‘digital first’ strategy however the role will also be required toutilise more traditional platforms and marketing materials and evaluate the effectiveness of all campaigns on an iterative basis.
The successful candidate will be a graduate with extensive experience of marketing communications, particularly in relation to customer conversion campaigns in high value service environments. Strong interpersonal and project management skills are essential and will complement their copy writing skills and knowledge of digital marketing techniques. Experience of CRM systems and working with third parties would also be useful. Knowledge of the education sector and HE admissions processes would be desirable but is not essential.