The Role
Kingston University are looking for a Market Research, Insight and Intelligence Manager to join its Marketing and Student Recruitment Team. The role provides an exciting opportunity to embed market insight into strategy and decision-making at the University; including the planning and evaluation of marketing and student recruitment activities, portfolio development, student number setting and marketing plans. You will play a pivotal role in driving evidence-based decision-making across the University, establishing key relationships with colleagues across the University to ensure that research findings are acted upon. Managing two expert Market Insight professionals, you will develop the team’s strategy and annual plan and will assume the lead on a variety of primary and secondary research projects, both qualitative and quantitative, utilising a range of Higher Education data sources.
The Person
With excellent leadership, planning and analytical skills, you will be comfortable dealing with a range of complex data and translating business questions into research solutions. You will have an exceptional eye for detail and will have extensive experience of communicating research findings to a variety of audiences, drawing out actionable insight and implications. A confident and skilled communicator at all levels, you will be sensitive to the needs of competing stakeholders, employing tact in the linking of management information to operational planning, together with the ability to influence and persuade at a senior level. Contributing to the strong client service ethic of the Marketing and Communications Directorate, the successful candidate will work with a variety of Professional Services colleagues, including the Senior Management team and academic colleagues alike to further establish the remit of this highly respected team within the University.
The Directorate
The Marketing and Communications Department is a strategic service department of the University, delivering a range of activities including web and digital, market insight, media relations, stakeholder engagement, internal communications, student recruitment events, activities and campaigns, international student marketing and recruitment, widening participation and design and print. The service has recently been reshaped and consolidated to deliver against University and Faculty key objectives through co-creation of strategies and plans.
For more information and to apply, please click HERE.